The “Black Fathers Unite” brand is a movement to show that our brothers will stand up and be present for one another during difficult times in our community. The agenda is to set a new direction of positivity towards stereotypes that black fathers are not present in their children’s lives.  The “Black Fathers Unite” brand will be the next step in breaking the stigma of the black male.





"I believe in intellectual freedom, I also believe you can get yo ass beat for saying the wrong thing to me or mine". - Steve Royster (Husband, Father, Creative, Entrepreneur and Hip Hop Enthusiast)


" You won't understand the true definition of sacrifice until you become a father" - Ibn Sharif Shakoor ( CEO and founder of Concrete Culture Productions LLC, is an educator, songwriter, poet, and creative from Jersey City, New Jersey)

The Brand for Our Brothers

There is nothing new under the sun. There is nothing that has not already happen, been seen, or been created; things exist now as they always have.

We are just happy to be here.

“Black Fatherhood is an incomparable gift to Black men that truly comprehend what it means to be called dad, daddy, father, or pops. What a privilege it is to raise a child with patience, understanding, communication, support, encouragement, friendship, guidance, and unconditional love. It is an absolute honor!”

Stephanie Lambert

There's so much negative of imagery of black fatherhood. I've got tons of friends that are doing the right thing by their kids, and doing the right thing as a father - and how come that's not newsworthy?

Will Smith

“I finally understand/It ain’t easy to raise a girl as a single man/Nah, the way mothers feel for they sons/How fathers feel for they daughters/When he date, he straight, chip off his own papa/When she date, we wait behind the door with a sawed-off/‘Cause we think no one is good enough for our daughters/Love.”

Nasir "Nas" Jones


Black Fathers Unite Shop

752 Green Lane
Union, NJ 07083

THE chop shop